Chloë Walton (24) has made an impressive start to her career in the luxury fashion and lifestyle sector after founding Country Luxe in 2016.
Images by Chloë
Having spotted a gap in the market for luxury garments, Chloë, who is passionate about country pursuits, set about curating fashion and lifestyle collections for town and country living while also designing clothing and accessories that naturally flow between weekend country pursuits and glamourous nights out in the city.
Country Luxe’s British heritage inspired fashion collections include the Luxe Fur Label of Chloë’s designs using only the highest, hand sourced European furs. Also at the heart of the brand is a country clothing collection of British made tweed ponchos, coordinated skirts, bespoke British shirts and pheasant feather fedoras, all designed with game day ladies outfits in mind.
And now live on the website is the SS17 collection of luxury beachwear and a variety of on trend monogrammed, hats, bags and other accessories.
Chloë and her team exhibit at lifestyle events and pop-ups across the country in the summer months and can often be found by a polo pitch in the famous Country Luxe Land Rover Defender showcasing each new collection and meeting their loyal customers.
After little more than twelve months in business Chloë is enjoying success as a luxury online retailer and has drafted in her mother Natalie to cope with the popularity of the growing business. She also has dedicated manufacturers across Europe in place to meet the growing demands for her bespoke furs and a raft of wholesale opportunities available for luxury boutiques and retailers.
Chloë attributes her thriving business to three things, “hand selected, quality materials, early development of the next season’s designs and placing a high priority on the importance of customer service.”
She explains, “Country Luxe was born out of a passion for country living and an appreciation of the finer things that the city has to offer. In short, it’s British heritage-inspired fashion combined with a forward thinking attitude.”