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Pioneers of the Superhome by Chris Clayton from Asetti


Asetti is an acclaimed, international architectural and design company, providing exclusive, premium luxury design. They provide exclusive clients with the very best in world class luxury and architectural refinement.

Images supplied by Asetti

For many years, we have been accustomed to the supercar and superyacht. We have the luxury brands of supercars such as McLaren, Ferrari, Lamborghini, Bugatti, Jaguar, Porsche and Mercedes. In the superyacht world, we have names such as Feadship, Lürssen, Heesen, Perini Navi, Oceanco, Blohm & Voss, Sunseeker, Princess and Arcadia. These are some of the companies out there that set the standards for the super-luxury market.

Yet, we did not have the superhome. No one had defined a superhome. We of course had castles, mansions, estates and large houses, but the term superhome was not clearly defined or used. That is, until one international designer burst onto the scene with his highly original concepts and superhome designs, dedicating his time to establishing the concept of the superhome and pioneering a new lifestyle not conceived in this way before.

British-born designer Chris Clayton set out to introduce a new market, a new type of home, and to create a new concept of luxury lifestyle—to take architecture to uncharted levels and to bring about a new potential to have a superhome, to match the superyacht.

A superhome is a new luxury home created and developed to the highest level of design capabilities, with a unique style and a size of more than 3,000 sqm.

It all started with one burst of imagination, when he created the first superhome. It was called Utopia and soon became fondly known as the James Bond House. The reference to James Bond was the designer’s childhood dreams of the amazing villain’s homes in the Bond movies and his dream of creating homes equally as incredible.

Over many years and numerous spectacular designs, Chris and his international design brand, Asetti, are now synonymous with the term superhome. They developed a new type of luxury home for the discerning client looking for something special, something unique and wanting the best of the best; clients who had achieved great success in their given fields through hard work, imagination and great skill; who would understand equally high levels of quality, luxury and design perfection.

It was Asetti’s goal to develop unique ideas, transform a home into a work of art and leave a lasting legacy of human achievement. This also includes their constant desire to lessen the impact on the environment and introduce as much energy-saving technology into each superhome, where possible.


In addition, within the client’s requirements, Asetti always tries to blend each home into its natural setting. Asetti continues to live by its motto, “architecture is art,” and produce some of the world’s most spectacular superhome concepts; to take home design to the very highest levels of creative imagination and quality. Currently, Asetti is the only architectural studio devoting its design skills purely to superhome design.

What is a superhome ?

A superhome is a new luxury home created and developed to the highest level of design capabilities, with a unique style, a size of more than 3,000 sqm (32,000 sq.ft) and necessitating a certain number of permanent staff. Originally, in Asetti’s words, they used the term to describe a home they designed of more than 5,000 sqm (53,000 sq.ft). Yet, as certain land plots could only facilitate a home of 3,000 sqm, if it was still created with the highest possible levels of design purpose, with a unique conception, then the term was used to refer to 3,000 sqm or above.

This resonates with superyachts where originally parameters meant it had to be a commercially-operated luxury yacht (motor or sail-powered), professionally crewed and had a load line length of 24 metres and above. However, over the last 20 years, the numbers of large yachts increased, so more recently, this tended to be increased to 65 metres (213ft). Even new terms such as megayacht and gigayacht were introduced to define the elite (longer then 100m) among luxury yachts.

So, as with superyachts, a superhome has no specific clear definition, other than what Asetti created during its pioneering days and continues to do. Asetti is, as described by its reputation, the Kings of the Superhome.

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